{"product_id":"sony-alpha-a7r-iv-61mp-mirrorless-camera-black","title":"Sony Alpha A7R IV 61MP Mirrorless Camera Black","description":"\u003cp\u003eThe Sony Alpha A7R IV features a world-first 61MP full-frame back-illuminated Exmor R CMOS sensor and BIONZ X processor for exceptional resolution, 15-stop dynamic range, and low noise. It captures sharp images at up to 10 fps with full AF\/AE tracking, while Real-time Eye AF for humans and animals ensures reliable subject focus.\u003c\/p\u003e\u003cp\u003eIn-body 5-axis image stabilization keeps shots steady even handheld at high resolution, and FTP background transfer enables efficient professional workflows. This camera is designed for landscape, portrait, wildlife, and studio photographers who demand uncompromising image quality.\u003c\/p\u003e\n\u003chr style=\"border:0;border-top:1px solid rgba(128,128,128,0.25);border-top:1px solid color-mix(in srgb,currentColor 20%,transparent);margin:1.75em 0 1em\"\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:auto;margin:0\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\n\u003ch3 style=\"font-size:0.92em;letter-spacing:0.12em;text-transform:uppercase;opacity:0.65;margin:0 0 0.5em\"\u003e\n\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:inline-block;width:1.1em;height:1.1em;vertical-align:-0.18em;margin-right:0.45em\" aria-hidden=\"true\"\u003e\u003cpath d=\"M9 6l11 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12l11 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 18l11 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M5 6l0 .01\"\u003e\u003c\/path\u003e\u003cpath d=\"M5 12l0 .01\"\u003e\u003c\/path\u003e\u003cpath d=\"M5 18l0 .01\"\u003e\u003c\/path\u003e\u003c\/svg\u003eKey Features\u003c\/h3\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:auto;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eSensor Type\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eFull-frame (35 mm) back-illuminated Exmor R CMOS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eEffective Megapixels\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e61 MP\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eImage Stabilization\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e5-axis in-body\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eContinuous Shooting Speed\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e10 fps with AF\/AE tracking\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eAutofocus Points\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e567 phase-detection, 425 contrast-detection\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eISO Range\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e100–32000 (expandable to 50–102400)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eVideo Resolution\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e4K UHD at up to 30 fps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eViewfinder\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eElectronic OLED, 5.76M dots\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eScreen\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e3.0-inch tilting touchscreen, 1.44M dots\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eMemory Card Slots\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e2 (SD\/SDHC\/SDXC, UHS-II)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eConnectivity\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eWi-Fi, USB 3.0, HDMI micro, FTP transfer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eWeight\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e655 g (body only)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eLens Mount\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eSony E-mount\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top\"\u003eColour\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top\"\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003chr style=\"border:0;border-top:1px solid rgba(128,128,128,0.25);border-top:1px solid color-mix(in srgb,currentColor 20%,transparent);margin:1.75em 0 1em\"\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:auto;margin:0\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\n\u003ch3 style=\"font-size:0.92em;letter-spacing:0.12em;text-transform:uppercase;opacity:0.65;margin:0 0 0.5em\"\u003e\n\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:inline-block;width:1.1em;height:1.1em;vertical-align:-0.18em;margin-right:0.45em\" aria-hidden=\"true\"\u003e\u003cpath d=\"M16 18a2 2 0 0 1 2 2a2 2 0 0 1 2 -2a2 2 0 0 1 -2 -2a2 2 0 0 1 -2 2zm0 -12a2 2 0 0 1 2 2a2 2 0 0 1 2 -2a2 2 0 0 1 -2 -2a2 2 0 0 1 -2 2zm-7 12a6 6 0 0 1 6 -6a6 6 0 0 1 -6 -6a6 6 0 0 1 -6 6a6 6 0 0 1 6 6z\"\u003e\u003c\/path\u003e\u003c\/svg\u003eHighlights\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding-left:0;margin:0 0 1em\"\u003e\u003cli style=\"margin:0 0 0.35em\"\u003e✓ Wi-Fi, Digital Zoom, Auto Focus, Image Stabilization\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003chr style=\"border:0;border-top:1px solid rgba(128,128,128,0.25);border-top:1px solid color-mix(in srgb,currentColor 20%,transparent);margin:1.75em 0 1em\"\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:auto;margin:0\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\n\u003ch3 style=\"font-size:0.92em;letter-spacing:0.12em;text-transform:uppercase;opacity:0.65;margin:0 0 0.5em\"\u003e\n\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:inline-block;width:1.1em;height:1.1em;vertical-align:-0.18em;margin-right:0.45em\" aria-hidden=\"true\"\u003e\u003cpath d=\"M3 12a9 9 0 1 0 18 0a9 9 0 0 0 -18 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 16v.01\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 13a2 2 0 0 0 .914 -3.782a1.98 1.98 0 0 0 -2.414 .483\"\u003e\u003c\/path\u003e\u003c\/svg\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cstyle\u003e.pu-faq[open]\u003esummary .pu-faq-c{transform:rotate(180deg)}\u003c\/style\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:auto;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWho is this camera designed for?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt is designed for professional photographers and serious enthusiasts who need ultra-high resolution, fast continuous shooting, advanced autofocus, and efficient workflow tools for landscapes, portraits, wildlife, and studio work.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat makes the 61MP sensor special?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt is the world's first full-frame back-illuminated 61MP CMOS sensor, offering exceptional resolution, 15 stops of dynamic range, and low noise performance for detailed images even in low light.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eCan it handle fast-moving subjects?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eYes, it shoots up to 10 fps with full autofocus and auto-exposure tracking, keeping moving subjects sharp and well-exposed.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat workflow features does it offer?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt includes 5-axis in-body image stabilization for steady handheld shots and FTP background transfer for quick remote file delivery, streamlining post-shoot workflows.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Visionary Tech UK","offers":[{"title":"Default Title","offer_id":58378501456136,"sku":"B07WSRSS8K","price":798.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/0697\/4728\/files\/41beL9FiIiL._AC.jpg?v=1786008417","url":"https:\/\/terratechgoods.myshopify.com\/products\/sony-alpha-a7r-iv-61mp-mirrorless-camera-black","provider":"TerraTechGoods","version":"1.0","type":"link"}