{"product_id":"lg-oled77c35la","title":"LG OLED77C35LA","description":"\u003cp\u003eThis LG OLED77C35LA features a 77-inch (195 cm) 4K OLED display powered by the α9 AI Processor 4K Gen6 for exceptional picture quality. AI Super Upscaling and OLED Dynamic Tone Mapping Pro enhance clarity, contrast, and detail, while HDR Expression Enhancer optimizes tone mapping for vivid highlights.\u003c\/p\u003e\u003cp\u003eThe ultra-slim design with nearly invisible borders blends seamlessly into any room. AI Sound Pro creates a virtual 9.1.2 surround sound experience, and self-lit OLED pixels deliver brilliant brightness without backlight bleed.\u003c\/p\u003e\n\u003chr style=\"border:0;border-top:1px solid rgba(128,128,128,0.25);border-top:1px solid color-mix(in srgb,currentColor 20%,transparent);margin:1.75em 0 1em\"\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:auto;margin:0\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\n\u003ch3 style=\"font-size:0.92em;letter-spacing:0.12em;text-transform:uppercase;opacity:0.65;margin:0 0 0.5em\"\u003e\n\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:inline-block;width:1.1em;height:1.1em;vertical-align:-0.18em;margin-right:0.45em\" aria-hidden=\"true\"\u003e\u003cpath d=\"M9 6l11 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 12l11 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M9 18l11 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M5 6l0 .01\"\u003e\u003c\/path\u003e\u003cpath d=\"M5 12l0 .01\"\u003e\u003c\/path\u003e\u003cpath d=\"M5 18l0 .01\"\u003e\u003c\/path\u003e\u003c\/svg\u003eKey Features\u003c\/h3\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:auto;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eScreen Size\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e77 inches (195 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eResolution\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e4K UHD (3840 x 2160)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eProcessor\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eα9 AI Processor 4K Gen6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eHDR Compatibility\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eHDR10, HDR10 Pro, HLG, Dolby Vision IQ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eAspect Ratio\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e16:9\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eWeight (without stand)\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e51.8 lbs (23.5 kg)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eWeight (with packaging)\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e63.9 lbs (29 kg)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eDimensions (without stand)\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e67.4 x 38.7 inches (171.1 x 98.2 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eAudio\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eAI Sound Pro (virtual 9.1.2 surround)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eConnectivity\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eBluetooth, HDMI\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003eVoltage\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e110 VAC 60 Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:0;padding:0.4em 0.75em 0.4em 0;opacity:0.65;vertical-align:top\"\u003eModel Year\u003c\/td\u003e\n\u003ctd style=\"border:0;padding:0.4em 0;vertical-align:top\"\u003e2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003chr style=\"border:0;border-top:1px solid rgba(128,128,128,0.25);border-top:1px solid color-mix(in srgb,currentColor 20%,transparent);margin:1.75em 0 1em\"\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:auto;margin:0\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\n\u003ch3 style=\"font-size:0.92em;letter-spacing:0.12em;text-transform:uppercase;opacity:0.65;margin:0 0 0.5em\"\u003e\n\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:inline-block;width:1.1em;height:1.1em;vertical-align:-0.18em;margin-right:0.45em\" aria-hidden=\"true\"\u003e\u003cpath d=\"M16 18a2 2 0 0 1 2 2a2 2 0 0 1 2 -2a2 2 0 0 1 -2 -2a2 2 0 0 1 -2 2zm0 -12a2 2 0 0 1 2 2a2 2 0 0 1 2 -2a2 2 0 0 1 -2 -2a2 2 0 0 1 -2 2zm-7 12a6 6 0 0 1 6 -6a6 6 0 0 1 -6 -6a6 6 0 0 1 -6 6a6 6 0 0 1 6 6z\"\u003e\u003c\/path\u003e\u003c\/svg\u003eHighlights\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding-left:0;margin:0 0 1em\"\u003e\n\u003cli style=\"margin:0 0 0.35em\"\u003e✓ OLED 4K UHD - 195 cm (77 inches)\u003c\/li\u003e\n\u003cli style=\"margin:0 0 0.35em\"\u003e✓ Alpha 9 AI 4K Gen6 Processor\u003c\/li\u003e\n\u003cli style=\"margin:0 0 0.35em\"\u003e✓ HDR - Compatible with HDR 10 \/ HDR 10 Pro \/ HLG \/ Dolby Vision IQ\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\n\u003chr style=\"border:0;border-top:1px solid rgba(128,128,128,0.25);border-top:1px solid color-mix(in srgb,currentColor 20%,transparent);margin:1.75em 0 1em\"\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:auto;margin:0\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\n\u003ch3 style=\"font-size:0.92em;letter-spacing:0.12em;text-transform:uppercase;opacity:0.65;margin:0 0 0.5em\"\u003e\n\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:inline-block;width:1.1em;height:1.1em;vertical-align:-0.18em;margin-right:0.45em\" aria-hidden=\"true\"\u003e\u003cpath d=\"M3 12a9 9 0 1 0 18 0a9 9 0 0 0 -18 0\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 16v.01\"\u003e\u003c\/path\u003e\u003cpath d=\"M12 13a2 2 0 0 0 .914 -3.782a1.98 1.98 0 0 0 -2.414 .483\"\u003e\u003c\/path\u003e\u003c\/svg\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cstyle\u003e.pu-faq[open]\u003esummary .pu-faq-c{transform:rotate(180deg)}\u003c\/style\u003e\n\u003ctable class=\"pu-table\" style=\"width:100%;border-collapse:separate;border-spacing:0;border:0;box-shadow:none;outline:none;background:none;table-layout:auto;margin:0 0 1em\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat is the screen size of the LG OLED77C35LA?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eThe LG OLED77C35LA has a 77-inch (195 cm) 4K UHD OLED display.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eDoes this TV support Dolby Vision?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eYes, it supports Dolby Vision IQ, along with HDR10, HDR10 Pro, and HLG.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0;border-bottom:1px solid rgba(128,128,128,0.16);border-bottom:1px solid color-mix(in srgb,currentColor 12%,transparent)\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat processor does this TV use?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eIt uses the α9 AI Processor 4K Gen6 for advanced upscaling, tone mapping, and sound processing.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd style=\"border:0;padding:0\"\u003e\u003cdetails class=\"pu-faq\" style=\"padding:0.45em 0\"\u003e\u003csummary style=\"cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:10px;list-style:none\"\u003e\u003cstrong\u003eWhat is the weight of the TV?\u003c\/strong\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" width=\"18\" height=\"18\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"pu-faq-c\" style=\"width:1em;height:1em;flex:none;opacity:0.6;transition:transform 0.15s\" aria-hidden=\"true\"\u003e\u003cpath d=\"M6 9l6 6l6 -6\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/summary\u003e\u003cp style=\"margin:0.4em 0 0\"\u003eThe TV weighs 51.8 lbs (23.5 kg) without the stand, and 63.9 lbs (29 kg) in packaging.\u003c\/p\u003e\u003c\/details\u003e\u003c\/td\u003e\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":58378491724040,"sku":"08806084073570","price":1772.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/0697\/4728\/files\/610dHvZ2_2L._AC_SL1500.jpg?v=1786008338","url":"https:\/\/terratechgoods.myshopify.com\/products\/lg-oled77c35la","provider":"TerraTechGoods","version":"1.0","type":"link"}